Soccer: The Beautiful Game Goes Mobile
Roger Entner, Senior Vice President, Research and Insights, Telecom Practice The World Cup, the most popular sports event in the world, is upon us again. While the importance Americans attach to this...
View ArticleWhat Consumers Watch: Nielsen’s Q1 2010 Three Screen Report
Technologies such as high definition television, digital video recorders and the Internet are creating higher quality and more convenient experiences for consumers, and as a result, the amount of video...
View ArticleConnected Devices: Does the iPad Change Everything?
Revised 10/22/10: This article and the related download have been amended to reflect updates to the percentage of iPad users in the survey downloading apps. The growing popularity of connected devices...
View ArticleState of the Media: TV Usage Trends, Q2 2010
Nielsen’s latest State of the Media fact sheet shows that in the second quarter of 2010, U.S. television continued to reach more people over more platforms. The amount of television viewing in the U.S....
View ArticleNumber of Americans Watching Mobile Video Grows More than 40% in Last Year
According to a new mobile video report from The Nielsen Company, the number of U.S. mobile subscribers watching video on their mobile devices rose more than 40 percent year-over-year in both the third...
View ArticleCross Platform Report: Americans Watching More TV, Mobile and Web Video
The average American today has more ways to watch video — whenever, however and wherever they choose. In the Cross-Platform Report, Nielsen finds that the resounding trend is this: Americans are...
View ArticleAmerican Video Habits by Age, Gender and Ethnicity
Who watches the most TV? Women watch more than men, African-Americans outpace other ethnicities and older Americans tune in at higher rates than those their junior, according to the latest Nielsen...
View ArticleReport: The Rise of Smartphones, Apps and the Mobile Web
Nielsen’s State of the Media: The Mobile Media Report provides a snapshot of the current mobile media landscape and audiences in the U.S. and highlights the potential power of mobile commerce in the...
View ArticleGlobal Report: Multi-Screen Media Usage
According to Nielsen’s global survey of multi-screen media usage, watching video content on computers has become just as common as watching video content on television among online consumers. More than...
View ArticleDelivering Digital: “Future Proof” Advancements in Mobile and Cloud-Based...
While the vast majority of video consumption still takes place on TVs, consumers are increasingly turning to alternatives that enable them to watch what they want in the way that best suits them. To...
View ArticleSports on the Go
From stats and scores to game footage, sports are a big player in mobile content. According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed...
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